Shou Xiaoli:

Thanks to Mr. Zhu for the introduction. We'll now open the floor for questions. Please raise your hand if you'd like to ask a question.

Changjiang Daily:

The speaker just mentioned efforts being made to address issues such as the hidden costs of cable bundle deals and the complexity of current operations. What additional measures will be taken to improve users' audiovisual experience? Thank you.

Zhu Yonglei:

Let me answer this question. Thank you very much to the reporter. Addressing the issues of the hidden costs of cable bundle deals and the complexity of current operations is crucial as it affects the viewing rights of hundreds of millions of users. The NRTA has given this matter great importance and began working on it last year, and has achieved some interim goals, as I've just mentioned.

Next, in terms of addressing the issue of the hidden costs of cable bundle deals, we will further optimize the management system, strengthen supervision and inspection, and firmly prevent a resurgence of these practices. Positive progress has been made generally at present. As I just mentioned, the bundled package options have been reduced by 50%. It is necessary to comprehensively improve the service quality and audience's experience of cable TV, IPTV, and internet TV. In the second half of the year, we will also formulate some regulations and institutions and formulate and release service standards for cable television, IPTV, and internet TV to the whole society. We will also optimize the setting of the integrated film and television package of internet TV, which is also a paid package, called the integrated film and television package, so that consumers can access more and richer content.

Regarding the complex TV operations, we focused on households last year. As mentioned earlier, 81% of cable TV users and 86% of IPTV users nationwide can now access live broadcasts and CCTV-1 immediately upon turning on their TVs. This year, our focus is on addressing complicated TV operations in hotels. Many of you have experienced difficulties turning on TVs or accessing live channels when staying at hotels during business trips or vacations. By the end of this year, we aim to resolve these issues in most hotels across China. This will make watching TV in hotel rooms more convenient during your travels. We will also promote the participation of old terminals in hotels in the trade-in program, which implements the trade-in policy and encourages hotels to replace old TVs with UHDTVs. Before the end of this year, a new three-mode universal remote control will also be launched. The micro set-top box, which is only the size of a USB drive, will be put into use in large numbers. We are also actively encouraging operators and TV manufacturers to fully integrate set-top box functions into TVs, achieving integration of the set-top box and the TV. Our goal is to develop prototypes by the end of this year, and eventually make set-top boxes obsolete.

In addition, to consolidate the progress made in addressing multiple charges and complicated operations, the NRTA has also established a complaint mechanism. If people find any problems concerning bundled pricing and complicated operations, they can report these issues through the complaint hotline, emails, the official website, and the official Weibo account of the NRTA. They can also use complaint channels announced by the provincial radio and television administrations and operators. I believe that problems reported through these channels can be addressed and resolved in a timely manner. Thank you.