ThePaper.cn:

In the past two years, micro dramas have become very popular, with content rapidly evolving. However, we have also identified some issues, such as shoddy production and irregular charging practices. What follow-up measures will the NRTA take to address the future development of micro dramas? Thank you.

Zhu Yonglei:

You're referring to micro dramas. I'll ask my colleague, Mr. Dong, to address this question.

Dong Xin:

This is indeed an excellent question. Micro dramas have captured the attention of people across all age groups, from young adults to older people and even children and teenagers. As you mentioned, with economic and social development and advances in information technology, micro dramas have emerged as a new form of artistic expression and have developed rapidly. These dramas have played a positive role in promoting artistic innovation, meeting the diverse and multi-layered intellectual and cultural needs of the public, and contributing to economic and social development. They've produced numerous hits, flourishing alongside China's economic and social progress. However, we must also acknowledge the issues you've raised regarding content, dissemination and subject matter selection. I view these problems as developmental shortcomings — some we might call "noise" or even "black sheep." We firmly oppose these issues and must address them.

To promote the healthy and orderly development of micro dramas, the NRTA has conducted thorough and comprehensive research. As Mr. Zhu mentioned, we will strengthen coordination with various departments, commissions, provinces, autonomous regions, and municipalities, as well as all sectors of society, including private and state-owned enterprises. We aim to leverage the coordinating role of comprehensive social governance, balancing development with security and vitality with order. We'll give equal emphasis to regulation and prosperity, while simultaneously boosting development and reducing burdens. Our focus will be on deepening reforms and standardizing management. Let me briefly outline two key points:

First, we'll improve rules and implement comprehensive policies. Our primary focus is to promote prosperity and development, creating a more enabling environment. With advanced technology and high levels of participation, we need to provide more space for growth. Simultaneously, we'll prioritize regular oversight to address the aforementioned issues and maintain a fair, orderly and healthy ecosystem. Another crucial point is to bridge the gap between traditional and new media platforms. We aim to make the simultaneous broadcast of high-quality micro dramas on both large and small screens the norm. The NRTA is actively working on this initiative.

Second, we will continue to advance brand building. Branding is very important for the sustainable development of micro dramas, as is its added value, which encourages more participation. We're focusing on using the "micro drama+" format to empower various industries. Creating micro dramas for travel, exploring the world, and learning about specific fields are all key initiatives we're promoting to build strong brands. At the same time, to make micro dramas more vigorous, we have actively encouraged and promoted the implementation of supporting measures by major streaming platforms. These platforms should engage many public writers, promoters, and creators. There should be supporting measures for those who make great contributions, guiding the market allocation mechanism to shift focus from traffic promotion to content creation. This shift towards content creation aligns with broader trends in multimedia development and is what society as a whole hopes to see. We believe that with the joint efforts of the entire industry, the future development of micro dramas is still very promising. Let us look forward to that together. Thank you!