CCTV:

As we all know, the resolution adopted at the third plenary session of the 20th CPC Central Committee proposed deepening the reform of cultural systems and mechanisms. What are the considerations and specific initiatives for the radio and television industry to implement these reform tasks in the next step? Thank you.

Zhu Yonglei:

Thank you for your question. You've asked a very important and broad question. I will try to answer it. My response may be a bit lengthy, as this question is both very important and far-reaching.

This question is highly relevant to today's briefing theme. We know that reform is the fundamental driving force for high-quality development. Therefore, we will fully implement the guiding principles from the third plenary session of the 20th CPC Central Committee and Xi Jinping Thought on Culture and advance the high-quality development of radio, television, and online audiovisual services by deepening reform across the board. Our overall approach is to uphold the original mission of these media to spread the Party's voice and serve the people. We will maintain their basic attributes of ideology, public service and technological industry. We'll focus on the characteristic principles of "content + communication," "content + network," and "culture + technology," consolidating traditional radio and television while innovating in online audiovisual content. By integrating these efforts, we aim to drive systematic transformation across the industry over the next three years, opening new prospects for high-quality development. We will make our reform more focused and work towards the following aspects:

First, we'll build the systems for communications across all forms of media. We'll prioritize news reporting and strengthen radio and television media's capacity for news gathering, editing, and broadcasting. We'll enhance capabilities in theoretical promotion, thematic publicity, information publicity, and coverage of major emergencies. Particularly over the next three years, we'll accelerate the deep integration and development of radio and television media, transforming them into new mainstream media. We'll promote the in-depth integration and coordinated development of radio, television, and online audiovisual content, creating a new environment of mainstream public opinion.

Second, we will build a product and service supply system with many high-quality products, good experiences, and wide channels. In terms of content, we will improve incentive policies and make creation and production more active. In particular, we will encourage originality and support high-quality products, and strive to launch a batch of high-quality fine works every year. We will launch works such as "Minning Town," "A Lifelong Journey," "The Three-Body Problem," and "To the Wonder" every year, which have been popular for the past two years. Next month, on Oct. 11, we will also hold the first Conference on the Creation of High-Quality Products in Radio and Television of China, aiming to unite colleagues in the radio and television industry across the country and discuss how to create and produce more fine works. In terms of user experience, we will completely solve the problems of multiple charges and complicated operations through technologies and systems, realize the use of a single remote control to watch TV, and integrate TV and set-top boxes as soon as possible. We will make every effort to advance the development of UHDTV to give users a brand-new experience. In terms of channels, we will build a network for contents that gathers massive content, and connects both traditional television and radio and new media as well as online and offline platforms, including the expansion of various terminals, such as car TVs and public electronic screens, so that high-quality content can directly reach the community level and users.

Third, we will build an industrial system of radio, television, and online audiovisual technology led by advanced technology where the entire industrial chain is interconnected and coordinated, and market entities are active. We will vigorously develop new business forms of UHD, enabling people to see more UHD channels and content as soon as possible. We will speed up the development of a new radio and television network, which can carry more high-quality audiovisual services and provide better and diversified services. Meanwhile, we will improve industrial policies and actively foster future-oriented market entities and industrial clusters.

Fourth, we will build a high-level comprehensive governance system and security system for the industry. In particular, we will advance the legislation of the radio and television law and accelerate the establishment of a comprehensive governance system for the industry with complete policies and regulations, sound standards and norms, advanced technologies, and excellent systems and mechanisms. We will also build a new system for safeguarding the security of content, networks, and data so as to ensure the supply of safe and high-quality radio, television, and online audiovisual services for numerous households.

Fifth, we will build a multi-dimensional, coordinated, more effective international communication system. We will carry out multi-field and multi-level international exchanges and cooperation and build a Chinese audiovisual content brand with clear recognition and extensive influence. The NRTA is studying and formulating guidelines to promote the high-quality development of the industry and will also introduce a series of policies and measures. We welcome you to continue to pay attention to that. These are some of our preliminary considerations for advancing reform. Thank you!