Jilin Radio and TV station:

The Revisiting Classics channel is currently very popular. The launch of such a public service channel has enriched the spiritual life of the people. What are the next steps in the development of this channel? Thank you.

Zhu Yonglei:

As I just mentioned, this channel is very popular with a total of 200 million viewers. Mr. Yang is in charge of this work. We will invite him to answer this question.

Yang Guorui:

Thanks to this reporter for their attention to the TV channel Revisiting Classics. Just now, Mr. Zhu also mentioned that in the past two years the NRTA has been advancing efforts focused on addressing multiple charges and complicated operations. With these efforts, we have also deeply felt that excellent classical works are the eternal cultural needs of the people. Based on that, we have organized and planned the launch of the TV channel Revisiting Classics in a timely manner. This channel's characteristics I can summarize as follows: First, the excellent classical works that are broadcasted are carefully selected, being works that are very popular among the people and have endured for a long time. Second, there is no extra cost. Third, no commercial advertisements are broadcasted.

Since its official launch on Feb. 1 of this year, the channel has attracted widespread attention from society, with the number of viewers rising rapidly. According to our statistics, so far the Revisiting Classics channel has had 56.35 million subscribers and a total of over 2,700 episodes of excellent TV dramas, cartoons and documentaries have been broadcast with very good ratings.

In order to make effective efforts in our work related to the Revisiting Classics channel, the NRTA has meticulously formulated measures on channel operation and management, and has established corresponding working mechanisms from various aspects, such as policy support, program reserves, program editing and broadcasting, transmission coverage, publicity and promotion as well as sustainable development, to continuously advance and ensure the virtuous cycle and sustainable development of the Revisiting Classics channel through active innovation of business formats and services. In the next step, we will focus on the following areas:

First, we will improve the reserve of programs. We will continue to improve the working mechanism, and research, plan and determine the program list for the next quarter and even the next year in advance, make every effort to meet the viewing needs of viewers, and strive to ensure that everyone benefits when they turn on the TV. At the same time, we will also launch the 2025 screening and exhibition project of 100 classic works on the Revisiting Classics channel in due course. We will publicly release the list of classic programs for the year, and encourage all sectors of society to donate programs for the channel. 

Second, we will improve program editing and broadcasting. In a few days, we will celebrate the 75th anniversary of the founding of the People's Republic of China. The Revisiting Classics channel will broadcast excellent TV series throughout October, including "All Quiet in Peking," "Red Sorghum" and "Like a Flowing River." At the same time, we have also made coordinated plans and arrangements for the rebroadcasting of audience favorite classics, such as adaptations of the four great classical novels of Chinese literature.

Third, we will improve the publicity and promotion of the channel. We will further work on the promotion of the channel, program previews, and the research and literary and artistic review of classic works. We will actively organize activities such as introducing the Revisiting Classics channel to elderly care institutions and school campuses. So far, the channel has covered nearly 15,000 elderly care institutions and about 500,000 user terminals nationwide, receiving enthusiastic responses. We will continue to work hard to ensure classic audiovisual works reach more people, have more profound influence, and release greater spiritual strength on the new journey of the new era. Thank you.