China.org.cn | January 10, 2025
Shou Xiaoli:
Due to time constraints, one last question, please.
China Daily:
During the 2024 Beijing Summit of the Forum on China-Africa Cooperation, President Xi Jinping mentioned the airing of the Chinese TV series "Minning Town" in the Comoros when meeting with the president of the country, expressing that "China is ready to continue the cooperative partnership as the ‘Minning Town' has shown to build a China-Comoros community with a shared future." At present, what new initiatives will be taken by the NRTA to promote cooperation and exchange in radio, television, online audio and video between China and other countries? Thank you.
Zhu Yonglei:
Thank you for your question. This is a very good question. We will have Mr. Yang Guorui, who is in charge of international communication, answer this question.
Yang Guorui:
Thank you for your attention to this issue. I suppose many of us have watched the TV series "Minning Town," which is a true portrayal of the efforts that were taken to alleviate poverty in western China. After airing in the Comoros, the series has generated an enthusiastic response and has touched the people of the Comoros who also aspire for and pursue a happier and better life. In fact, "Minning Town" has been translated and broadcast in more than 50 countries and regions, achieving good results.
A good cultural program is worth a thousand words. Radio, television and online audiovisual works are important carriers for telling China's story to the world. In recent years, more and more Chinese works, including the series "Three-Body" and "To the Wonder," have gained popularity among overseas audiences. Just now, Mr. Zhu and Mr. Dong both mentioned that the series "Three-Body" has taken a leading position with the number of views in many countries and regions in North America and Europe, with its score on the overseas mainstream streaming platform Viki reaching 9.2 points. The series "To the Wonder" was selected for Long Form Competition at this year's Canneseries in France, successfully screening and receiving a lot of praise from overseas professional media and audiences. In addition, as Mr. Dong also just mentioned, short videos and micro dramas have also demonstrated strong competitiveness in the global market as new highlights of China's audiovisual content.
These Chinese radio, television and online audiovisual works not only enhance the understanding of China by the people of the countries and regions where they were broadcast but also connect common feelings of both Chinese and foreign people across borders, cultures and races. We have long been actively promoting the use of radio, television and audiovisual works as a bridge to link China with the world, enhancing connectivity between people. By continuously strengthening the cooperation and coproduction of Chinese and foreign radio, television and audiovisual works, as well as introducing excellent foreign film and television works, we have not only continued to enrich the supply of high-quality content but also have enabled people to appreciate the unique charm of different cultures. For example, in the near future, we will air on TV an array of excellent overseas programs including "Einstein and Hawking: Unlocking the Universe," "The Masters of Rome" and "Coco Chanel." You are all welcome to watch them when they air.
In addition, we have continued to build bilateral and multilateral mechanisms including the Forum on China-Africa Media Cooperation, the China-Arab States Forum on Radio and Television Cooperation and the ASEAN-China Media Week, continuously promoting policy communication, conceptual dialogue, industrial cooperation and personnel exchanges between China and foreign media. On September 5, President Xi Jinping said in his keynote speech delivered at the opening ceremony of the 2024 Summit of the Forum on China-Africa Cooperation that China will launch with Africa an initiative of cooperation on innovation in radio, TV and audio and visual programs. We will make every effort to advance the implementation of this initiative, continue to deepen media exchanges and cooperation between China and Africa and will ensure the attainment of more practical results, so as to make new and greater contributions to building an all-weather China-Africa community with a shared future for the new era. Thank you.
Shou Xiaoli:
Thank you to all speakers and friends from the media. Today's briefing is hereby concluded. Goodbye, everyone.
Translated and edited by Xu Kailin, Yuan Fang, Li Huiru, Liu Sitong, Zhang Junmian, Wang Yanfang, Huang Shan, David Ball, Jay Birbeck, and Rochelle Beiersdorfer. In case of any discrepancy between the English and Chinese texts, the Chinese version is deemed to prevail.