Chinese central authorities started a project Sunday to use the Internet to promote core socialist values.
"The core values should be observed in online publicity campaigns, online culture and Internet services," said a statement jointly issued by six central agencies, including the Publicity Department of the Communist Party of China (CPC) Central Committee.
It called for an online learning platform for CPC members, a platform for public welfare resources and more effort creating fine works of art and literature to win online recognition.
"Renowned brands of such projects should be created to guide online opinion," the statement said.
During the 19th National Congress, the CPC pledged to "seek that all areas of social development are imbued with the core socialist values and that they become part of people's thinking and behavior."