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SCIO briefing on supporting high-quality development of radio, television, and online audio and video, striving to secure new successes in developing socialist culture with Chinese characteristics

The State Council Information Office held a press conference in Beijing on Thursday about supporting high-quality development of radio, television, and online audio and video.

China.org.cnUpdated:  October 19, 2023

China Daily:

A few days ago, the SCO TV Festival was held in Nanjing. The NRTA has organized a lot of activities related to international exchanges. Can you provide details regarding the NRTA's upcoming plans and initiatives for furthering international exchanges in the field of radio and television? Thank you.

Yang Guorui: 

Thank you for your attention. This year's popular TV series, "Three-Body" and "The Knockout," which many of you may have watched, have ignited a television series craze and received positive reviews as they were broadcast overseas. This serves as a testament to the globalization of domestic audiovisual productions. In recent years, the NRTA has continued to promote friendly exchanges and pragmatic cooperation between China and other countries in the field of audiovisual services.

First, we have established mechanisms and platforms. We have organized a series of multilateral meetings, such as the "China-Arab States Forum on Radio and Television Cooperation" and the "China-Africa Media Cooperation Forum," initiated such brand activities as "Audio-Video China, Global Screening," "Sino-foreign Audiovisual Week," and "Sino-foreign Short Video Competition," and signed 179 cooperation agreements or memorandums with more than 90 countries, thus setting up platforms for policy communication and pragmatic cooperation.

Second, we have been better at telling China's stories. In recent years, numerous domestically produced audiovisual productions have been broadcast abroad, with the influence of realistic-themed dramas steadily growing. For example, the TV series "Minning Town" has resonated widely with international audiences, showing the tenacity and confidence of the Chinese people in eradicating poverty and striving for a better life. Through these audiovisual works, we have presented a China that is credible, appealing, and respectable.

Third, we have promoted industrial cooperation. Through facilitating dialogues between Chinese and foreign industries, improving incentive policies, supporting the development of export hubs, and participating in famed international film and television festivals and exhibitions, we have consistently enhanced the scale and quality of China's international audiovisual cooperation. As a result, China has become an important force in the global audiovisual industry.

Fourth, we have made more international friends. Our circle of international media friends is constantly expanding. In recent years, over 6,000 media professionals from more than 150 countries and regions have come to China for exchanges and discussions. Additionally, more than 700 groups of media organizations from countries along the Belt and Road have shot programs in China. These exchanges have allowed participants to immerse themselves in the vibrant atmosphere of China in the new era, helped strengthen people-to-people connectivity, and solidified the public support and social foundation for people-to-people exchanges and audiovisual cooperation between China and other countries.

Fifth, we have deepened mutual learning among civilizations. We have adhered to the dual principle of "bringing in" and "going global," actively introducing outstanding TV programs from around the world. This year marks the 10th anniversary of the BRI, and the NRTA is organizing activities on overseas audiovisual programs under the theme "Colorful Audiovisual Shows, Shared Silk Road," selecting more than 60 excellent audiovisual programs from over 30 countries, including TV series, animations and documentaries, for exhibition to celebrate the diversity and mutual appreciation of civilizations.

Next, we will continue to actively expand our circle of friends within the global media, continuously enhance China's influence in the audiovisual field worldwide, and contribute more towards building a global community of shared future and promoting a new form of human advancement.

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