Chen Wenjun:

Thank you. The floor is now open to questions. Please identify the media outlet you represent before raising your questions.

China Media Group:

Just now, Ms. Cao provided a detailed introduction about the development of China's radio, television, and online audio and video services since the 20th CPC National Congress. What are the plans of the NRTA for their future development? Thank you.

Cao Shuming:

Thank you for your question. As part of a thematic education campaign launched this year, we have carried out in-depth investigations and research while systematically planning approaches and measures to achieve high-quality development in radio, television, and online audio and video content. Under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, the NRTA is committed to fully implementing the guiding principles of the 20th CPC National Congress. We are diligently studying and implementing the new ideas, viewpoints, and theories of General Secretary Xi Jinping on cultural progress, as well as his significant remarks and directives regarding radio, television and online audio and video content. We will better shoulder our new cultural mission and make great efforts to open new ground for the development of broadcasting in the new era. Next, I will introduce this work in the following three aspects.

First, we will adhere to the defined functions of broadcasting. Since its inception, broadcasting has carried the mission of making the Party's voice heard and serving the people's best interest. The defined functions of broadcasting can be summarized with three numbers "two, three, and four". "Two" refers to the two main businesses of broadcasting: radio and television, and online audio and video services. The two constitute a comprehensive system of audiovisual media, from traditional radio and television to online content. "Three" refers to the three roles of broadcasting: it is a means of disseminating culture and thoughts, a sector of public service, and an industry evolving with technological innovation. As a means of disseminating culture and thoughts, broadcasting should let the Party's voice better heard whiling building on cultural strength. As a sector of public service, broadcasting should better serve people's interest, better meet customers' demands, and provide good content, products, and services for the public. As a technology-driven industry, broadcasting should follow the laws guiding tech industry development and drive growth through advanced technology. "Four" refers to the four business modes of broadcasting or four carriers of broadcasting services. These include radio and television networks; IPTV networks, or internet protocol television, transmitted by telecom operators; internet TV, known as OTT; and the internet. The first three services all require the access to a television set, while the internet business mode operates on various devices with smaller screens like mobile phones. The four layers of business mode are developed through the technological iteration of the internet and the mobile internet, as we promote the integration of telecommunications networks, cable television networks and the internet. In this new stage of development, we will make solid effort to fulfil our mission, adhere to the defined functions of broadcasting, and systematically promote the high-quality development of radio and television as well as online audio and video services.

Second, we will identify the future direction of our work. We will prioritize our efforts in the following aspects: First, consolidating and improving traditional radio and TV media, which means ensuring the public enjoys satisfying and enriching TV services. We will take a series of measures, including enhancing services, improving the viewing experience, offering better TV programs, increasing the popularity of high-definition TV, and accelerating the development of ultra-high-definition TV. Additionally, we will work on reducing the number of redundant channels and focus on enhancing their quality. We will utilize radio and television media as a platform to provide more services to the audience, including government services, social services, and family services. Second, we will explore and promote media integration. We will build new types of mainstream radio and TV media while fostering new media formats, such as online audio and video platforms. Third, integrating resources for collaborative development. We will address the issue of fragmented and dispersed resources within the industry and integrate resources such as content, communication, technology, and data. By doing so, entities within the industry can collaborate to develop, share, and utilize these resources with a view to achieving shared benefits and applications through joint efforts, having a greater magnet effect, achieving scale benefits, and creating synergy.

Third, we will highlight key areas of our work, which are in the following aspects: First, we will expand the influence and reach of mainstream public opinion. Our dedicated efforts will center on promoting Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era and constructing a comprehensive media communication system to shape a new landscape of mainstream public opinion. Second, we will elevate the quality of our work. By adhering to the principles of "accurate topic selection, effective storytelling, and high-quality production" in major thematic creations, our aim is to promote outstanding traditional Chinese culture and showcase modern Chinese civilization. Third, we will harness technology to drive innovation within the broadcasting and TV industry. Our goal is to leverage cutting-edge technology to facilitate development across various aspects of the industry. Fourth, we will enhance management within the radio and TV industry. We will make efforts to improve the legal and policy framework while enhancing overall governance in the cultural and entertainment sectors. The objective is to foster a clean and upright industry ecology. Fifth, we will improve safety and security measures. We will systematically advance safety and security efforts to ensure safe and high-quality radio and TV services for the public. Sixth, we will strengthen international communication. We will further deepen international exchanges and cooperation in the field of radio and TV to effectively tell China's stories and promote China's voice.

Thank you.