Sansha Satellite TV:

The last few years have seen many excellent new Chinese TV dramas. TV series such as "The Age of Awakening" and "Minning Town," which we mentioned before, and "The Knockout," "Three-Body," and "Meet Yourself," all broadcast this year, have gained great popularity among the people and generated a huge response across the society. I would like to ask: What experience has been accumulated by NRTA in promoting the creation of premium TV projects? What exceptional TV dramas are set to release next?

Zhu Yonglei:

I will answer these questions. Over recent years, the original ability of domestic-made TV series has been significantly enhanced. High-quality masterpieces have emerged constantly; realistic and revolutionary-themed TV drama projects have especially reached a new level. Chinese TV drama projects have also gone to the global stage. For example, the export of Chinese TV series numbered 803, spanning 140,000 episodes in 2022.

We have explored many practices to promote the creation of premium TV drama projects. Most importantly, we should adhere to the main line of "identifying topics, telling good stories, and producing premium projects"; focus on the major strategies, major deployments, and critical moments of the CPC and the country, and gather the strength across the whole industry to create top-quality TV drama products. We have established a relevant system to encourage creators to go to the masses, organized scriptwriters, directors, and actors from TV series such as "Minning Town" and "Bright Future" to go to the grassroots level to conduct in-depth research and experience local life for extended periods. We have promoted premium TV projects to the home page of key online audio and video platforms and broadcast those projects during prime time on satellite TV. Starting this year, TV series such as "The Knockout," "Three-Body," "Meet Yourself," and "The Long Season" have been broadcast during prime times on important platforms and further promoted the enjoyment of TV series across the country. We have also established cooperation mechanisms with the Chinese Writers Association and the Chinese Academy of History to vigorously promote excellent literary works and the history of Chinese civilization to become a treasure house of resources for the creation of premium projects. We have also established a mechanism for unveiling and listing topics and encouraged the participation of all film and television institutions across the country, which has greatly stimulated the vitality of innovation and creation in the industry. We have formulated and released the Production Standards for Master Tape of TV Series, the Production and Operation Standards for TV Series and Online Series Crews (trial), and the Model Text of the Actor Employment Contract (trial). We have also set up national laboratories for innovation in TV series production technology to promote innovative breakthroughs in production technology, production standards, and production norms. All of these efforts mentioned above have created a sound environment and provided important support and guarantees for the creation of premium TV projects.  

Recently, centering on the 70th anniversary of the victory in the War to Resist U.S. Aggression and Aid Korea, we have launched a new TV drama, "Winter and Lion." Many other TV series, such as "Battle of Shangganling" and "Scout Hero," will be aired soon. We will also roll out an array of TV series, such as " Kun Peng Ji Lang" (The Roc Breaking the Waves), "Wen Cang Mang" (Questioning the Boundless), and "Yu Xue Rong Guang" (The Blood-soaked Glory) to commemorate the 130th anniversary of the birth of Mao Zedong. Centering on the topics that include the 75th anniversary of the founding of the PRC, the 80th anniversary of the victory of the Chinese People's War of Resistance Against Japanese Aggression, and the 90th anniversary of the victory of the Red Army's Long March, we have accelerated the production progress of key TV projects, such as "Wei Da De Chang Zheng" (The Great Long March), "Zui Wan Qiang De Di Kang" (The Toughest Resistance), and "Feng Yu Baoqingli." We have also focused on the planning and guidance of Belt and Road-themed TV series, such as "Welcome to Milele Village," "Born to Be Alive," " Bloom Life," and "Ri Guang Zhi Cheng" (City of Sunshine) as well as the themed TV series "Snow World," to display the comprehensive revitalization of Northeast China and constantly meet the diverse and high-quality spiritual and cultural needs of the people.

Thank you.