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SCIO briefing on supporting high-quality development of radio, television, and online audio and video, striving to secure new successes in developing socialist culture with Chinese characteristics

The State Council Information Office held a press conference in Beijing on Thursday about supporting high-quality development of radio, television, and online audio and video.

China.org.cnUpdated:  October 19, 2023

China Youth Daily:

The theme song of the theory-based TV program "Chinese Practice with Chinese Wisdom" has recently gained popularity on Weibo. This theme song is a unique blend of traditional Chinese music and rap, featuring ancient Chinese sayings that reflect Chinese wisdom, including phrases like "regarding people as the foundation of a nation" and "pursuing the common good for all" in its lyrics. It's quite surprising how a theme song from a theory-based program can be so inspiring and innovative. I would like to hear your thoughts on this phenomenon. Thank you.

Cao Shumin:

Thank you; I will address your question. Our program, "Chinese Practice with Chinese Wisdom," has garnered widespread attention from television and internet users since its release in June. Since the 20th CPC National Congress, the national radio and TV system has launched a series of excellent radio and TV programs to promote and explain the Party's innovative theories. The "Chinese Practice with Chinese Wisdom" program you just mentioned is based on 10 keywords from the report to the 20th CPC National Congress, such as "pursuing the common good for all" and "regarding the people as the foundation of the state." It conveys the "cultural code" of "why China" through storytelling, scenario interpretation, outdoor visits, and song and dance performances. It reveals the significance of integrating the basic tenets of Marxism with China's specific realities and fine traditional culture, especially integrating the basic tenets of Marxism with China's fine traditional culture. This is also a theory-based TV program that implements the guidelines from the important speech made by General Secretary Xi Jinping at a meeting on cultural inheritance and development on June 2. It was indeed a very impressive TV program. The program was broadcast on all satellite TV channels and seven major online audio and video platforms. The theme song you mentioned is also highly captivating, especially among young people. Here, I highly recommend it to everyone once again.

Radio and TV, as prominent players in mainstream media, play a crucial role in deepening the understanding and dissemination of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era and the spirit of the 20th CPC National Congress. Their objective is to make the Party's innovative theories accessible to the general public by using engaging narratives and easy-to-comprehend language. Serving as bridges, radio and TV connect the Party's innovative theories with the public. Through the implementation of the "Innovative Theory Promotion Project," we have facilitated the production of theory-based programs that are both content-rich and well-received by the public. For example, programs like "Philosophy Shining China" and "Philosophy Shining the Journey" delve into grassroots communities across the country. They use ordinary people's stories to unveil the profound truths behind them. Programs such as "This is China" and "Voice of China" address current hot topics head-on and provide clear explanations of the strengths of the China's system, theories, Chinese path, and culture. These programs help to boost the confidence of young people. The documentary "Thousand Villages Demonstration and Ten Thousand Villages Renovation," currently in production, will showcase the significance of Xi Jinping Thought on Eco-Civilization through the transformation of numerous villages in Zhejiang province.

Radio and television should be the recorders of the great era. Radio and television has always been on the frontline to record the footnotes of the progress of the times, from the critical moments represented by the 70th anniversary of the founding of the People's Republic of China (PRC), the 100th anniversary of the founding of the CPC, the 20th CPC National Congress, the Beijing 2022 Winter Olympic Games, to the processes of major national causes such as poverty alleviation, rural revitalization, invigorating the country through science and technology, and innovation-driven development. During this summer, many places in China were hit by extreme natural disasters such as typhoons and heavy rainfall, and a large number of radio and television journalists went to the frontlines to carry out reports and recorded the spiritual strength of unity in various communities. Over the past few days, in the lead-up to the 19th Asian Games Hangzhou, we adopted a series of measures to ensure the Games could reach most of the public. Notably, over 100,000 staff involved in radio and television across the country have worked on the frontlines to edit, produce, and broadcast programs, making their contributions to create a splendid event. 

Thank you.

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