The Publicity Department of the Communist Party of China (CPC) Central Committee and the General Office of the Central Commission for Guiding Cultural and Ethical Progress launched a campaign to provide assistance to China's ethical role models.
Last November, 58 people were named as the country's ethical role models, the sixth group to receive the honor since 2007. They were recognized for their outstanding deeds in helping other people, their brave actions for a just cause, their honesty, their devotion to work, and their acts of filial piety and love for their families.
Recently, officials from the General Office of the Central Commission for Guiding Cultural and Ethical Progress traveled to 26 provinces, autonomous regions and municipalities to visit these role models, and presented them with financial aid from the government.
Since the start of the ethical role model initiative in 2007, a total of 333 people around the country have received the honor. They also received around 17 million yuan (US$2.69 million) in aid from the Publicity Department of the CPC Central Committee and the General Office of the Central Commission for Guiding Cultural and Ethical Progress.
The ethical role models are also invited to attend the Chinese New Year's Gala in Beijing to be recognized and bring encouragement to the public.