The Poster News APP:

Sports events can significantly boost host cities' development, particularly in the area of consumer spending. What strategies is Chengdu implementing to leverage TWG's popularity and develop new consumption opportunities? Thank you.

Wang Fengchao:

Thanks for your question. Sports events have become a new driver of consumer spending. Using TWG as a platform, we've integrated our strengths in business, culture, tourism, sports, health and exhibitions to create diverse consumption opportunities and enhance Chengdu's influence.

On the one hand, we're focusing on creating new consumption experiences during TWG. Currently, we've partnered with major shopping districts, tourist attractions and consumer platforms to launch World Games-themed marketing campaigns, offering exclusive discounts and licensed merchandise. More than 40 offline licensed retail stores and booths are now open to the public, with our first Beijing location officially opening on April 27. Earlier, Sichuan Airlines unveiled a World Games-themed flight, offering international travelers a special journey showcasing Sichuan and Chinese culture. Next, we'll be launching World Games-themed high-speed trains and setting up mobile franchise sales channels to further stimulate diverse consumer spending.

On the other hand, we are focusing on stimulating new consumer spending during TWG. Based on our two mascots — Shubao, a giant panda, and Jinzai, a golden snub-nosed monkey — we've released more than 360 kinds of licensed products across 16 categories, including toys, badges, school supplies and everyday items. We've also developed specialty products like blind boxes containing 3D commemorative tickets and emblem sets from previous World Games. To align with the event schedule, we'll launch direct transportation routes connecting competition venues to shopping districts and tourist attractions, along with discount routes to make cultural experiences and travel more convenient. We're also planning a series of "Traveling with the Games" themed activities and consumption promotion events like international consumption seasons and city-wide consumer-friendly activities, so as to further expand crossover consumption spaces.

In addition, we have further improved services and convenience for inbound tourism to better serve foreign tourists. Regarding foreign currency payments, 21 overseas e-wallets are now accepted in Chengdu. International visitors can easily use Alipay, WeChat Pay, and UnionPay's QuickPass just like local residents. They can also exchange currency and withdraw cash using foreign bank cards at the city's 5,086 ATMs and 1,306 bank branches. All major shops throughout the city accept foreign card payments. Regarding language services, AI translation screens have been installed in key areas with high tourist traffic, including the Chengdu Tianfu International Airport, Kuanzhai Alley and Dujiangyan scenic area. These screens provide real-time translation, information and financial consultation in 14 languages. Additionally, all popular restaurants now offer bilingual menus. Regarding the refund-upon-departure policy, we've expanded product categories, streamlined processes, and increased the number of tax refund stores in the city to 429. Thank you.