SCIO press conference on preparations for The World Games 2025 Chengdu

China.org.cn | May 30, 2025

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Dazhong Daily:

Sichuan province has extended a global invitation to enjoy the Games while exploring the region and has organized a series of activities called "Travel with the Games." Could you tell us more about these initiatives? Additionally, how does Sichuan plan to leverage the Games as a medium to promote the integrated development of culture, sports and tourism? Thank you.

Yang Xingping:

Thank you for your questions. "Travel with the Games" is a very important initiative launched by the General Administration of Sport in collaboration with relevant national departments, focusing on the integrated development of culture, sports and tourism. As you know, Sichuan has incredibly rich cultural and tourism resources. The "Travel with the Games" initiative highlights many must-visit destinations that are worth savoring and exploring at a leisurely pace.

Sichuan has been known as the "Land of Abundance" since ancient times. Its unique geographical conditions and rich historical culture have shaped both its natural ecological beauty and colorful cultural charm. Here, you'll find the mysterious Sanxingdui Ruins site and the fairy-tale Jiuzhaigou Valley, as well as the hometown of the giant panda. The ancient Shu civilization, Three Kingdoms culture, and diverse ethnic traditions flourish side by side, while Sichuan liquor, tea, cuisine and opera have earned acclaim both domestically and internationally. Chengdu, the provincial capital, is one of China's happiest and most vibrant cities. Its streets and alleys are lined with hotpot restaurants, cafés, tea houses, and bookstores, creating an atmosphere rich with the essence of daily life. This magical land of Sichuan, abundant in natural resources and talented people, was once home to ancient literary giants like Sima Xiangru, Li Bai and Su Shi, who left behind a rich heritage. Today, "Ne Zha" by director Jiaozi, the music of Dao Lang, and Li Ziqi's pastoral lifestyle have become new cultural ambassadors showcasing Sichuan to the world. Coupled with the continuous hosting of major sports events such as TWG, Sichuan has excellent foundational conditions for promoting the integrated development of culture, sports and tourism.

To this end, we have strengthened overall planning and organized a series of "Travel with the Games" activities across the province, promoting the deep integration and development of culture, sports and tourism. Last October, we launched World Games-themed promotional caravans, traveling along five routes to connect all 21 cities and prefectures in our province. We designed these tours to blend World Games sports demonstrations with local events and festivals, link competition venues with popular scenic spots and city landmarks, and combine the excitement of athletic competition with opportunities to enjoy local scenery and cuisine. More than 200,000 residents and visitors have engaged with these World Games experiences. This initiative has sparked over 200 "sports plus tourism" activities across the region and highlighted more than 200 attractions and shopping districts, really boosting the connection between our sports and tourism economies.

Friends from the media, sports events serve as more than just competitive arenas; they're also powerful showcases for our culture and tourism. We sincerely invite all of you to come watch the Games in Chengdu and explore Sichuan with your families. Experience the excitement of World Games sports, take in the beautiful landscapes of Sichuan, and feel the happiness that Chengdu has to offer! Thank you.

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