Heilongjiang Radio and Television:

The 13th Heilongjiang Provincial Congress of the CPC in 2022 proposed the development of the province in six aspects, with "Quality Longjiang" taking the priority. How does Heilongjiang plan to promote and advance this initiative? What are the key directions? Thank you.

Chen Shaobo:

Thank you for your attention and support with the development of "Quality Longjiang." Heilongjiang has clearly stated its commitment to vigorously building a "four-in-one" quality Longjiang by integrating high-level standards, quality, brands and reputation. We are focusing on the following aspects:

First, we adhere to development that is led by standards. As everyone knows, black soil and ice and snow tourism are Heilongjiang's merits. We have taken the lead nationally in establishing a local standard system for "black soil fertile plow layer construction" and an ice and snow industrial standard system. The Standardization Administration has released 11 national standards for ice and snow sports, with our province taking the leading role in their formulation. Last year, there were 21 new national-level standardization pilot demonstration projects in our province, with 15 standards incorporated into the national enterprise standards "leading" list and eight standards filling international gaps. In addition, China Feihe Limited led the formulation and implementation of two international association standards.

Second, we work to strengthen quality management. We have specifically formulated a set of 60 indicators for high-quality development tailored to the reality of Heilongjiang. We have vigorously implemented projects to improve the quality of industry and to enhance the capacity of quality infrastructure, aiming to comprehensively improve product engineering and service quality. Our food safety work has been rated A-level for six consecutive years by the Food Safety Commission of the State Council in their evaluation and assessment. Last year, two projects won the Luban Prize and the Dayu Prize, respectively. Two individuals and two teams were awarded the National Engineer Awards.

Third, we emphasize brand-driven development. We have vigorously carried out brand building activities, earnestly promoted the transformation and upgrading of "time-honored brands," comprehensively cultivated brands across four fields and extensively fostered "new brands," making every effort to build well-known brands that represent Heilongjiang's characteristics and reputation. To be specific, "the four fields" refers to crude oil, raw coal, grain and timber, all of which represent competitive products from Heilongjiang. Now, "time-honored brand" enterprises, such as China First Heavy Industries, Harbin Electric Corporation, Daqing Oil Field and Beidahuang Group, have been reinvigorated, with 35 companies being listed as China Time-Honored Brands. We have 168 national Geographical Indication (GI) products such as Wuchang rice. We will continue to enhance brand building, allowing more "black soil superior products" to reach the dining table of Chinese people and empowering more "flagship products" from "Longjiang manufacturing" to contribute to the development of a strong country.

Fourth, we step up credit support. We are vigorously improving the social credit system, coordinating the building of government integrity, business integrity, social integrity and judicial credibility. In order to effectively solve the financing problems of small and medium-sized enterprises, we have strived to build a first-class financing credit information platform. Since the platform's official launch this March, 129 various financial institutions have joined in just over a month, releasing 78 financial products and issuing a total of 7.5 billion yuan in loans. This year, Heilongjiang's ice and snow tourism has become a trending topic on the internet, allowing everyone to feel the sincerity and honesty of the Heilongjiang people. Honesty and trustworthiness have become a bright business card in the practice of high-quality development in Heilongjiang. Thank you.