People attend the opening ceremony of the third National Conference on Reading in Kunming, capital of southwest China's Yunnan Province, April 23, 2024. The third National Conference on Reading opened on Tuesday in Kunming. With a theme that literally translates to "building a book-loving society and sharing modern civilization," the conference features a series of events including reading promotion campaigns and themed releases to further cultivate reading habits across society. (Xinhua/Li He)