This aerial photo taken on Oct. 1, 2023 shows tourists going sailing in Sanya, south China's Hainan Province. (Xinhua/Guo Cheng)

South China's Hainan Province has officially launched a three-year action plan to promote the high-quality development of its tourism industry, setting a target of hosting 110 million tourists by 2026, local authorities announced at a press conference on Tuesday.

According to the action plan spanning from 2024 to 2026, the tourists, including 1.25 million inbound visitors, are expected to generate a total tourism revenue of 245 billion yuan (about 34.5 billion U.S. dollars), with the added value of the tourism industry set to exceed 12 percent of the province's GDP.

The island province aspires to elevate itself as a leading national tourism destination, making notable strides in establishing an international tourism consumption center through a three-year period of pursuing balanced regional development, diversified tourism products, regulated tourism market, high-quality tourism services and a captivating tourism image, according to the provincial department of tourism, culture, radio, television and sport.

China aims to build Hainan into a globally influential tourism and consumption destination by 2035.