Guangming Daily:

Tomorrow is the Mid-Autumn Festival. As we know, Henan Radio and TV Station consistently presents the "Chinese Festival" series of programs each year to celebrate the festival. Among them, "Night Banquet in Tang Dynasty Palace" and "Flying Apsaras in Longmen Grottoes" are beloved by viewers and have become internet sensations. With the approaching Mid-Autumn Festival and National Day holiday, could you please highlight the programs on offer? What measures will the NRTA implement to promote the development of radio, television, and online audio and video programs? Thank you.

Cao Shumin:

As the Mid-Autumn Festival and National Day holiday approaches, people eagerly anticipate the programs that will be broadcast. I would like to invite Mr. Zhu Yonglei to provide insights into this matter.

Zhu Yonglei:

Thank you. Henan Broadcasting System is scheduled to broadcast the highly anticipated show "Magical Trip on Mid-Autumn Festival" during this year's Mid-Autumn Festival. The station has presented the "Chinese Festivals" series during important festivals for several years. With the upcoming Mid-Autumn Festival and National Day holiday, radio, television, and online audio and video programs have become a cultural feast anticipated by the public. China's radio and television stations, as well as online audio and video platforms, have arranged various programs for viewers during the holiday. In addition to the previously mentioned program by Henan Broadcasting System, China Media Group, along with major satellite TV channels, will also deliver exciting shows such as the "Mid-Autumn Traditional Opera Gala," "Mid-Autumn Traditional Music Concert," and "A Thousand Years in Chang'an." During the National Day holiday, major satellite TV channels and online audio and video platforms will present a variety of entertainment programs, documentaries, and animated films, including "The City of Museums," "Time Concert," "The Chinese Restaurant," "Melodies Across Time and Space," and "Journey through China: The Yellow River." National radio, television, and new media organizations will collaborate on "Splendid China," a large-scale integrated livestreaming event, allowing the audience to experience the landscapes and prosperity of the country without leaving their homes during the holiday.

Since the 18th CPC National Congress, radio, television, and online audio and video service providers have thoroughly implemented General Secretary Xi Jinping's important discourse on the development of literature and art. They have increased the supply of programs with high-quality content, providing people with richer cultural nourishment. They have already launched various variety shows such as "Chinese Poetry Conference," "China in Classics," "Everlasting Classics," and "Chinese Festivals," as well as documentaries like "Ling Hang," "Faith Makes Great," "The Place of Birth," "Me and My New Era," and "Rooting." Additionally, there are animated films like "Yao-Chinese Folktales" and "Da Yu." These cultural products have been warmly received by audiences.

Indeed, the current supply of high-quality content on radio and television remains insufficient, and this issue is prominent. We must further strengthen the supply. Next, we will deepen the structural reform on the supply side of content and strive to present more outstanding works. First, we will emphasize cultural inheritance. We will adhere to creative transformation and innovative development and introduce works such as "Exploring China through Ancient Documents," "Poetry and Painting of China: Eternal Masterpieces," "Great Jiangnan," and "Festivals with National Colors." These programs will promote fine traditional Chinese culture and showcase the modern Chinese civilization. Second, we will carry forward our revolutionary traditions and heritage. Programs like "Chairman Mao Zedong" and "The Revelation of the War to Resist U.S. Aggression and Aid Korea" will be launched, allowing people to reminisce about the revolutionary years through audiovisual presentations. Third, we will focus on depicting the vibrant aspects of life. We will introduce programs centered around people's lives, such as "Say Hello to Life," "Countryside on the Tip of the Tongue," "Here We Are in the Sunshine," and "The Happiness of Hardworking Individuals." Fourth, we will showcase the beauty of China. Programs like "Grand Canal," "Mount Tai," and "Our National Parks" will be presented to display the amazing landscapes of our country and showcase the achievements of ecological conservation, depicting a harmonious coexistence between humans and nature. 

Thank you.