China Review News:

We know that to leverage cultural relics as carriers of historical heritage and transmission, we must bring these artifacts "to life." What specific initiatives have the NCHA undertaken to deepen the interpretation and dissemination of cultural relics' value, enrich society's historical and cultural understanding, and strengthen the public's spiritual foundation? Thank you.

Guan Qiang:

Thank you. How can we better bring cultural relics to life? In recent years, the NCHA has intensified its public awareness campaigns for cultural relics protection, achieving new progress across various sectors. As Mr. Liu mentioned, museums and memorial halls are open to the public, serving community engagement. The NCHA has launched two batches of national demonstration zones for cultural relics protection and utilization, with 21 provinces, cities and counties leading the construction of these zones, stimulating reform and innovation. Additionally, we have established more than 100 cultural relics-themed trails connecting various regions' historical and cultural heritage sites. The revitalization and use of cultural relics, construction of national archaeological site parks, and public archaeology initiatives have enabled people to engage with cultural relics and heritage, enriching cultural life and strengthening the public's spirit. Specifically, in deepening the interpretation and dissemination of cultural relics' value, we have implemented an all-media communication strategy for Chinese cultural relics. We have transformed these cultural resources into media content, educational materials and public programs, advancing the transmission of civilization through cultural relics. We have primarily conducted work in several areas and made contributions in three aspects.

We've expanded public access to cultural artifacts and helped bring these relics to life. We've strengthened information sharing with central, local and industry media outlets and commercial internet platforms. We've established a cultural heritage communications network with more than 200 cultural institutions and museum units nationwide, enhancing coverage of major archaeological discoveries, academic research and important exhibitions while providing diverse content about cultural artifacts. Our colleagues have highlighted innovative practices across various places, such as the Palace Museum's Digital Cultural Relics Library, the Digital Dunhuang · Open Material Library, and the Silk Road Online Museum. These initiatives exemplify high-quality development in cultural preservation, demonstrating how we can revitalize cultural resources and collaborate to share China's cultural heritage stories.

We have increased publicity to make cultural relics popular. We have cooperated with relevant departments to carry out a series of online publicity activities such as "China Before China, China in Great Times" and promotion activities of new media communication fine works of cultural relics, and have organized themed publicity activities such as "being a census taker for a day" and "protecting cultural relics at the grassroots level." A number of press conferences have been held focusing on the progress of the major project "Archaeology of China." More than 7,300 activities have been organized to mark the Cultural and Natural Heritage Day. With all these efforts, we have promoted achievements with cultural relics protection and utilization to be shared by all.

We have created high-quality programs to make cultural relics shine bright. We have cooperated with relevant media units to create large-scale programs such as "National Treasure" and "Chinese Archaeology Assembly" as well as have launched new media products such as "Calendar of Cultural Relics," "Solar Terms from Cultural Relics" and "Lectures on Chinese Archaeology." Last weekend, the large-scale documentaries "China Before China" and "Searching for Ancient China" both won the 28th National TV Literature and Art's Starlight Award and Outstanding TV Documentary Award, with the launching ceremony for the large-scale program "The Legend of Silk Manuscripts" also being held. We hope that more audiences, especially teenagers, through these interpretation and dissemination works on cultural relics will be able to understand the long and continuous history of China, and to love the extensive and profound Chinese civilization. Thank you!