A senior official of the Communist Party of China (CPC) has required increased publicity work in preparation for the 19th CPC National Congress scheduled for later this year.

Liu Qibao, head of the Publicity Department of the CPC Central Committee, made the remarks during an inspection tour from June 13 to 15 in central China's Hunan Province.

He said the publicity work should show the progress made by the Party and the country as well as the improvements to people's livelihoods to inspire people's love for the country, the CPC, and socialism.

He called for greater efforts to promote socialist core values and make such values more tangible and accessible to the public.

Liu pledged more support for creative work in literature and art to encourage more original creations in these regards, stressing that effective measures should be taken to protect intellectual property rights.

Literary and artistic workers should be encouraged to pay more attention to the country's reform and opening up, scientific and technological innovations as well as urban development, new countryside construction, and national defense, he said.

Also, he required high standards in the operation of radio and TV stations to better promote the voices of the Party and government, society's mainstream values, and "positive energy."