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Pursuing development in all sectors, the Greater Bay Area is under the spotlight again, but this time, the focus is on media itself.

Over 300 officials and media representatives attended a media summit of the Guangdong-Hong Kong-Macao Greater Bay Area on Sunday in Guangzhou.

"We aim to build a world-class bay area, that also requires world-class media," said Huang Kunming, head of the Publicity Department of the CPC (Communist Party of China) Central Committee.

"Media is not only an observer and recorder of the Bay Area's construction but should also participate in the process," Liu Hongbing, president of Nanfang Media Group told CGTN. "As media organizations, we should make good use of our own advantages, and integrate resources from all sides to contribute to the region's development."

Liu announced an initiative at the summit, calling for media innovation and convergence. The initiative plans to advocate for accelerating the integration between traditional and new media in content production and operation.

"There are some points we should focus on: first to interpret policies released by the government; second to tell the stories of entrepreneurs to inspire other people; third to introduce the experience of other bay areas in the world, which we can reference," said Jiang Zaizhong, president of Hong Kong Ta Kung Wen Wei Media Group.

Media from Macao also expressed their willingness to communicate with their counterparts in the mainland.

"We visited some media outlets in the cities of Guangzhou and Zhuhai and learned a lot from them, especially regarding media integration. We will adopt their experience based on our own needs," Chui Chi Tou, acting chief editor of Macao Daily News told CGTN.

The Greater Bay Area consists of nine cities in Guangdong province as well as Hong Kong and Macao. It's one of the most economically dynamic regions in China. Technological innovation, financial services and shipping are the key sectors. Last year, the region's GDP exceeded 10 trillion yuan (about US$1.45 billion) or more than 10% of the national GDP.