China.org.cn | January 10, 2025
CNR:
Next week, we are going to celebrate the 75th anniversary of the founding of the People's Republic of China. Over the past 75 years, especially since the 18th CPC National Congress, great changes have taken place in China. I've noticed that the NRTA has launched a series of theoretical programs reflecting the development of our era. These programs tell the story of China's theoretical innovations in an accessible manner. What will the NRTA do to promote the development of these theoretical programs going forward? Can we expect to see more accessible theoretical programs that will resonate with viewers? We are looking forward to that. Thank you.
Zhu Yonglei:
Thank you for your questions. We'll have Mr. Dong answer these questions.
Dong Xin:
Thank you, Mr. Zhu. First of all, thanks very much to this reporter for raising very good questions. The primary responsibility of radio, television, audio, and video is to connect with the broader audience through programs or products, encouraging interaction and understanding of our society's development and the Party's principles and policies. Mr. Zhu has already provided an overall description in his introduction. I'd like to share some more information regarding the specific questions you raised.
You may have seen that the radio, television, audio, and video industry has recently launched many programs, such as a series of theoretical programs reflecting the development of the times, like "Thoughts Shine on the Journey" and "Nice to Meet You: Book List of General Secretary Xi Jinping." Of course, there are also many programs concerning daily life, including documentaries, TV dramas, micro-documentaries, and cartoons. Some are traditional TV programs and some are online works. Specifically, as you said, popular TV programs truly demonstrate real-life scenes of the people frame by frame, vividly disseminating the Party's innovative theories.
The radio, television, audio, and video industry has always taken publicizing Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era as a primary task. Particularly, our industry should thoroughly study and publicize Xi Jinping Thought on Culture. We use headlines, home pages and first screens to promote the Party's innovative theories, fully leveraging the unique role of audiovisual media to let facts speak for themselves. Facts are most convincing. Vivid audios and videos with multiple perspectives and various forms have been launched, aiming to better spread scientific theories to ordinary households, enabling people to learn and understand these theories, and enhancing cohesion and forging the soul of the society.
You mentioned a significant event: we're about to celebrate the 75th anniversary of the founding of the People's Republic of China. Local TV stations and online platforms have made extensive preparations, and we've had numerous discussions about it. I'd like to briefly introduce a few upcoming theoretical programs, such as "The Path to the Mountain of Knowledge — Book List of General Secretary Xi Jinping (Season 2)," the documentary "Cultural Exploration in China," the online documentary "Historical Moments of the People's Republic of China," and the cartoon "Follow the Traces of Time." These works will be presented to audiences in October as we celebrate the PRC's 75th anniversary. Our creators have worked hard on these programs. They've used real cases from various dimensions — historical, cultural and contemporary — to comprehensively demonstrate social development and people's happiness. These programs directly present the essence and practical achievements of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era in a vivid and touching manner. In the past, we've been moved to tears while watching TV, and I believe this time, we will also be emotionally stirred, perhaps even inspired to sing and dance. We're using the development process and precious historical moments since the PRC's founding to showcase the country's progress. These works demonstrate the vitality of Marxism's basic tenets in integration with China's specific realities and fine traditional culture, enabling viewers to envision the future. These productions are excellent. Please stay tuned. Thank you.