Customers learn about Spanish ham and red wine at a store selling Spanish imported goods in Yiwu, east China's Zhejiang Province, Jan. 30, 2026. (Xinhua/Xu Yu)

The city of Yiwu, known as "the world's supermarket," in east China's Zhejiang Province, has seen China-Europe freight trains transporting European goods for customers to choose for the upcoming Spring Festival. The Spring Festival, or the Chinese New Year, falls on Feb. 17 this year.

A container truck loaded with imported goods enters the Yiwu Comprehensive Bonded Zone for bonded storage, in Yiwu, east China's Zhejiang Province, Jan. 30, 2026. (Xinhua/Xu Yu)

From Jan. 1 to 28, a total of 208 China-Europe freight trains have operated here, carrying daily necessities and smart home appliances outbound, and loading with wine, ham, dairy products, and other items on the return journey.