China has broadened the global reach of its television and online audiovisual content during the 14th Five-Year Plan period (2021–2025), using the screen as a bridge for cultural dialogue and international friendship, a senior media official said Thursday at a press conference.

On Sept. 25, 2025, the State Council Information Office holds a press conference in Beijing on the high-quality development of radio & television and online audio-video content during the 14th Five-Year Plan period (2021-2025). [Photo by Liu Jian/China SCIO]

According to Dong Xin, vice minister of the National Radio and Television Administration (NRTA), exports of Chinese audiovisual programs and services have grown by over 40% in the 2021-2025 period. International versions of Chinese streaming platforms have reached audiences in over 200 countries and regions, generating an estimated annual overseas revenue of more than US$63 billion. More than 300 Chinese micro-drama apps have also been launched on overseas platforms.

Global audiences of Chinese productions have grown by leaps and bounds. According to data provided by the NRTA official, Chinese TV drama "Welcome to Milele" lifted viewership on Kenya's Citizen TV by 135%, the animated series "BabyBus" has attracted 220 million overseas users, and the variety show "Sisters Who Make Waves" has topped ratings charts in Vietnam. 

Meanwhile, "To the Wonder" became the first Chinese drama to be selected in the Official Selection for Long Form Competition at the Canneseries, or Cannes International Series Festival, in 2024.

Dong Xin, vice minister of the National Radio and Television Administration, attends a press conference in Beijing, Sept. 25, 2025. [Photo by Xu Xiang/China SCIO]

Dong noted that China also imports audiovisual contents from 30 countries and regions each year, from documentaries such as "Les maîtres de Rome" to dramas like "Mr. Bates vs the Post Office." Moreover, foreign talent is increasingly involved in Chinese productions. The latest season of "Singer" featured artists from the U.S., Canada, Brazil, and Malaysia, he said.

Beyond content, China has deepened media cooperation with Africa, Arab states, and members of the Shanghai Cooperation Organization, while actively participating in international broadcasting organizations, Dong added.

"Looking ahead, we will continue to enrich exchanges with diverse content, advanced technology, and flexible cooperation to tell China's story well, while also sharing the world's stories with our domestic audience," said Dong.